TY - BOOK ID - 80750470 TI - Brand identity essentials AU - Budelmann, Kevin AU - Kim, Yang AU - Wozniak, Curt PY - 2010 SN - 1610580680 9781610580687 9781592535781 159253578X 9781592537938 1592537936 PB - Beverly, Mass. Rockport Publishers DB - UniCat KW - Logos (Symbols) KW - Industrial design coordination. KW - Coordination of industrial designs KW - Corporate design coordination KW - Corporate style KW - Design coordination, Industrial KW - House style KW - Visual designs (Industrial publicity) KW - Industrial publicity KW - Corporate image KW - Design. UR - https://www.unicat.be/uniCat?func=search&query=sysid:80750470 AB - This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. ER -