TY - BOOK ID - 8062507 TI - Handbook of social media management : value chain and business models in changing media markets AU - Friedrichsen, Mike. AU - Muhl-Benninghaus, Wolfgang. PY - 2013 SN - 3642288960 3642288979 PB - Berlin ; Heidelberg : Springer-Verlag, DB - UniCat KW - Media markets. KW - Social media -- Management. KW - Telecommunication policy. KW - Management KW - Business & Economics KW - Management Theory KW - Internet marketing. KW - Social media KW - Marketing. KW - User-generated media KW - Online marketing KW - Web marketing KW - World Wide Web marketing KW - Business. KW - Industrial management. KW - Public relations. KW - Communication. KW - Sociology. KW - Mass media. KW - Business and Management. KW - Media Management. KW - Communication Studies. KW - Media Research. KW - Corporate Communication/Public Relations. KW - Communication KW - User-generated content KW - Electronic commerce KW - Marketing KW - Business KW - Industries KW - PR (Public relations) KW - Advertising KW - Industrial publicity KW - Mass media and business KW - Propaganda KW - Publicity KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Business administration KW - Business enterprises KW - Business management KW - Corporate management KW - Corporations KW - Industrial administration KW - Management, Industrial KW - Rationalization of industry KW - Scientific management KW - Industrial organization KW - Public relations KW - Social theory KW - Social sciences KW - Communication, Primitive KW - Mass communication KW - Sociology UR - https://www.unicat.be/uniCat?func=search&query=sysid:8062507 AB - Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations. ER -