TY - BOOK ID - 805648 TI - Marketing van diensten : een handboek voor praktisch management AU - Van Tilborgh, Cyriel AU - Faes, Wouter PY - 1984 SN - 9067162914 PB - Antwerpen Kluwer Editorial DB - UniCat KW - Marketing KW - Management. KW - Applied marketing KW - dienstensector KW - dienstenmarketing KW - Distribution strategy KW - Service industry KW - #ECO:03.14:industrie en onderneming marketing KW - 658.86 KW - 658.88 KW - Economie Economie KW - Management (cas concrets) Concreet management KW - Management Management KW - Qualité Kwaliteitszorg KW - Relations publiques Public relations KW - 658.8.131 KW - Marketing management KW - Business logistics KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Management KW - Distributiestrategie KW - Toegepaste marketing KW - Services marketing KW - Marketing van diensten KW - Dienstensector KW - Marketingmix KW - Marketingstrategieën KW - Monograph KW - Marketingstrategie UR - https://www.unicat.be/uniCat?func=search&query=sysid:805648 AB - ER -