TY - BOOK ID - 80269849 TI - Value-based marketing : marketing strategies for corporate growth and shareholder value PY - 2006 SN - 9780471877271 PB - Chichester Wiley DB - UniCat KW - Applied marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:80269849 AB - ER -