TY - BOOK ID - 796219 TI - Advertising and communication management PY - 1982 SN - 0130152307 9780130152305 PB - Englewood Cliffs, N.J. Prentice-Hall DB - UniCat KW - reclame KW - Advertising. Public relations KW - 658.81 KW - Advertising KW - Advertising media planning KW - Communication in marketing KW - #SBIB:309H2812 KW - 659.3 KW - Marketing KW - Advertising media, Choice of KW - Advertising media selection KW - Media planning in advertising KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling KW - Sales organization KW - Marketing, consumentengedrag, consumentisme KW - Mass communication. Informing, enlightening of the public at large KW - 659.3 Mass communication. Informing, enlightening of the public at large KW - 658.81 Sales organization KW - Advertising. KW - Communication in marketing. KW - Reclame. Public relations KW - Communication UR - https://www.unicat.be/uniCat?func=search&query=sysid:796219 AB - ER -