TY - BOOK ID - 793730 TI - Corporate strategy and product innovation PY - 1981 SN - 0029275202 PB - New York (N.Y.): Free Press DB - UniCat KW - Product strategy KW - 658.51 KW - New products KW - Product management KW - Brand management KW - Management, Product KW - Marketing KW - New product development KW - NPD (Marketing) KW - Product development KW - Products, New KW - Commercial products KW - Industrial design KW - Organization of production KW - Management KW - New products. KW - Product management. KW - 658.51 Organization of production UR - https://www.unicat.be/uniCat?func=search&query=sysid:793730 AB - ER -