TY - BOOK ID - 791967 TI - Product policy : concepts, methods, and strategy PY - 1982 SN - 0201083434 9780201083439 PB - Reading (Mass.): Addison-Wesley DB - UniCat KW - Product strategy KW - Product management KW - New products KW - 658.81 KW - 658.5 KW - Brand management KW - Management, Product KW - Marketing KW - New product development KW - NPD (Marketing) KW - Product development KW - Products, New KW - Commercial products KW - Industrial design KW - Sales organization KW - Production engineering and planning. Design. Production management and control KW - Management KW - New products. KW - Product management. KW - 658.5 Production engineering and planning. Design. Production management and control KW - 658.81 Sales organization UR - https://www.unicat.be/uniCat?func=search&query=sysid:791967 AB - ER -