TY - BOOK ID - 79181638 TI - Sexy little numbers : how to grow your business using the data you already have /. AU - Brown, Paul B. AU - Maex, Dimitri. PY - 2012 SN - 9780307888341 9780307888365 PB - New York Crown Business DB - UniCat KW - Business policy KW - strategisch beleid KW - Advertising KW - Consumer behavior KW - Data mining KW - Marketing research KW - 658.8 KW - advertenties KW - consumentengedrag KW - marktonderzoek KW - Market research KW - Marketing KW - Markets KW - Research KW - Research, Industrial KW - Algorithmic knowledge discovery KW - Factual data analysis KW - KDD (Information retrieval) KW - Knowledge discovery in data KW - Knowledge discovery in databases KW - Mining, Data KW - Database searching KW - Behavior, Consumer KW - Buyer behavior KW - Decision making, Consumer KW - Human behavior KW - Consumer profiling KW - Market surveys KW - Advertising research KW - marketing, verkoop, distributie UR - https://www.unicat.be/uniCat?func=search&query=sysid:79181638 AB - ER -