TY - BOOK ID - 7912932 TI - Integration of preference analysis methods into quality function deploymen : a focus on elderly people PY - 2012 SN - 3834932337 9786613698506 3834970751 1280788119 PB - Wiesbaden : Springer Gabler, DB - UniCat KW - Consumers' preferences. KW - Economics. KW - Older consumers. KW - Quality function deployment. KW - Management KW - Commerce KW - Business & Economics KW - Marketing & Sales KW - Management Theory KW - Aged as consumers KW - Aged consumers KW - Brand preferences KW - Choice (Economic theory) KW - Choice of product KW - Preferences, Consumers' KW - Product choice KW - QFD (Quality function deployment) KW - Business. KW - Leadership. KW - Business and Management. KW - Business Strategy/Leadership. KW - Consumers KW - Consumer behavior KW - Revealed preference theory KW - Product management KW - Quality control KW - Attitudes KW - Ability KW - Command of troops KW - Followership UR - https://www.unicat.be/uniCat?func=search&query=sysid:7912932 AB - Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group. ER -