TY - BOOK ID - 7908860 TI - Global University Rankings and the Mediatization of Higher Education PY - 2016 SN - 1349562076 1137475943 1137475951 PB - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, DB - UniCat KW - Universities and colleges KW - Education, Higher KW - Theory & Practice of Education KW - Education KW - Social Sciences KW - Communication & Mass Media KW - Journalism & Communications KW - Ratings and rankings KW - Marketing KW - Ratings and rankings. KW - Marketing. KW - College students KW - Higher education KW - College rankings KW - College ratings KW - Rankings of universities and colleges KW - Ratings of universities and colleges KW - University rankings KW - University ratings KW - Rankings KW - Postsecondary education KW - Evaluation KW - Communication. KW - Education, Higher. KW - Education and state. KW - Social media. KW - Media and Communication. KW - Higher Education. KW - Education Policy. KW - Social Media. KW - Sociology of Education. KW - Education policy KW - Educational policy KW - State and education KW - Social policy KW - Endowment of research KW - Communication, Primitive KW - Mass communication KW - Sociology KW - User-generated media KW - Communication KW - User-generated content KW - Government policy KW - Higher education. KW - Educational sociology. KW - Educational sociology . KW - Education and sociology. KW - Education and sociology KW - Social problems in education KW - Society and education KW - Sociology, Educational KW - Aims and objectives UR - https://www.unicat.be/uniCat?func=search&query=sysid:7908860 AB - Higher Education Institutions simultaneously critique and participate in national and international rankings of universities. However, this creates a difficult situation since if universities do participate in rankings they acquiesce to a system based in media logics that has little to do with academic norms of research. If they do not participate in the rankings they risk losing public funding, students and donors in an increasingly competitive and globalized environment. This book delves into the influence of journalists, business tycoons and multinational corporations in defining what world class is and how it will be measured. Rankings provide us with a rich study for understanding how universities define, deploy and manage their assets and liabilities in a mediatized globalized economy. ER -