TY - BOOK ID - 78677014 TI - The language of graphic design : an illustrated handbook for understanding fundamental design principles PY - 2018 SN - 1631596187 9781631596186 9781631596179 1631596179 PB - Beverly, MA : Rockport Publishers, an imprint of The Quarto Group, DB - UniCat KW - Graphic arts. KW - Commercial art. KW - Advertising, Art in KW - Advertising, Pictorial KW - Advertising art KW - Art, Commercial KW - Art in advertising KW - Commercial design KW - Advertising KW - Art KW - Art and industry KW - Graphic arts KW - Posters KW - Visual communication KW - Motion picture billboards KW - Art, Graphic KW - Arts, Graphic KW - Graphic design (Graphic arts) KW - Graphics UR - https://www.unicat.be/uniCat?func=search&query=sysid:78677014 AB - For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC's of that language, definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design, what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers. ER -