TY - BOOK ID - 78641412 TI - Active Audience PY - 2014 SN - 3839418968 9783839418963 PB - Bielefeld Transcript DB - UniCat KW - Mass media KW - Popular culture KW - Culture KW - Cultural studies KW - Philosophy. KW - Study and teaching. KW - Cultural Studies; Media Theory; Discourse; Everyday Life; Stuart Hall; David Morley; Culture; Media; Media Aesthetics; Cultural Theory KW - Cultural Theory. KW - Culture. KW - David Morley. KW - Discourse. KW - Everyday Life. KW - Media Aesthetics. KW - Media Theory. KW - Media. KW - Stuart Hall. UR - https://www.unicat.be/uniCat?func=search&query=sysid:78641412 AB - Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century. »Jin bietet einen sehr interessanten Ansatz, mit dem das Konzept des aktiven Publikums eine neue Facette erhält.« Lothar Mikos, tv diskurs, 17/4 (2013) Reviewed in: GMK-Newsletter, 2 (2013) ER -