TY - BOOK ID - 78640652 TI - Last man standing PY - 2014 SN - 1442220368 1306151988 9781306151986 9781442220362 9781442220355 144222035X PB - Lanham, Maryland DB - UniCat KW - Mass media KW - Presidents KW - Press and politics KW - Primaries KW - Presidency KW - Heads of state KW - Executive power KW - Direct primaries KW - Elections, Primary KW - Presidential primaries KW - Primary elections KW - Elections KW - Nominations for office KW - Political aspects KW - Election KW - Nomination KW - History KW - Republican Party (U.S. : 1854- ) KW - GOP (Republican Party (U.S. : 1854- )) KW - Grand Old Party KW - National Union Party (U.S. : 1854- ) KW - National Union Republican Party (U.S. : 1854- ) KW - Republican Party KW - Republicans (Political party : U.S. : 1854- ) KW - Respublikanskai︠a︡ partii︠a︡ SShA (U.S. : 1854- ) KW - Union Party (U.S. : 1854- ) KW - Union Republican Party (U.S. : 1854- ) KW - United States KW - 2012 KW - 21st century KW - Republican Party (U.S.:1854- ) UR - https://www.unicat.be/uniCat?func=search&query=sysid:78640652 AB - When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative; his vast wealth made him unappealing to voters; and his robotic persona meant he just could not connect. How, then, did he win the nomination? This book examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race. ER -