TY - BOOK ID - 78627985 TI - Ed. F. Kruse of Blue Bell Creameries PY - 2016 SN - 1623493641 9781623493646 9781623493639 1623493633 PB - College Station [Place of publication not identified] Texas A & M University Press DB - UniCat KW - Ice cream industry KW - Businessmen KW - Dairy products industry KW - Frozen desserts industry KW - Business men KW - Businesspeople KW - History. KW - Kruse, Ed F., KW - Blue Bell Creameries KW - History KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:78627985 AB - This biography of ice cream entrepreneur Ed. F. Kruse (1928-2015) looks back on a life devoted to family, community, and building one of the most successful businesses in Texas. Starting at Blue Bell Creameries at the age of thirteen, Kruse held every position imaginable at the company, eventually becoming president and chief executive officer. Under his guidance, Blue Bell grew from a creamery serving the small communities around Brenham, Texas, to a nationally recognized brand. Dorothy MacInerney takes readers behind the scenes at the "little creamery in Brenham." She reveals the hard work, ER -