TY - BOOK ID - 78514202 TI - Environmental advertising in China and the USA : the desire to go green PY - 2016 SN - 9780367026820 9780415744133 9781315797373 9781317753339 9781317753346 PB - London Routledge DB - UniCat KW - Green marketing KW - Green products KW - Advertising KW - S10/0595 KW - S20/0500 KW - Ecological marketing KW - Ecomarketing KW - Environmental advertising claims KW - Environmental consumerism KW - Environmental marketing KW - Marketing KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling KW - Earth-friendly products KW - Environmentally safe products KW - Commercial products KW - Recycled products KW - China: Economics, industry and commerce--Advertising KW - China: Agriculture forestry, fishery, natural disasters--Environmental policy, pollution KW - Environmental aspects KW - Environmental protection. Environmental technology KW - Advertising. Public relations KW - China KW - United States KW - United States of America UR - https://www.unicat.be/uniCat?func=search&query=sysid:78514202 AB - ER -