TY - BOOK ID - 78490211 TI - Customer experience branding : driving engagement through surprise and innovation PY - 2016 SN - 0749477512 9780749477516 0749477504 9780749477509 PB - London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, DB - UniCat KW - Brand name products. KW - Branding (Marketing) KW - Brand name products KW - Marketing KW - Advertising KW - Brand names KW - Branded merchandise KW - Merchandise, Branded KW - Name brand products KW - Business names KW - Commercial products KW - Trademarks KW - E-books UR - https://www.unicat.be/uniCat?func=search&query=sysid:78490211 AB - A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of ""4-D Branding"" and ""Managing Brand Me"". ER -