TY - BOOK ID - 78449441 TI - Making the connections : using internal communication to turn strategy into action PY - 2015 SN - 9780566087806 9781409405160 9781409460619 1409405168 0566087804 1315249979 1282454404 9786612454400 9781315249971 9781351920643 9781138456020 1351920650 PB - Farnham Gower DB - UniCat KW - Business management KW - Mass communications KW - communication [function] KW - Communication in management. KW - Organization. KW - Organisation KW - Management KW - Communication in industry KW - Managerial communication KW - bedrijfscommunicatie UR - https://www.unicat.be/uniCat?func=search&query=sysid:78449441 AB - Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. ER -