TY - BOOK ID - 7839644 TI - Advances in National Brand and Private Label Marketing : Third International Conference, 2016 AU - Martínez-López, Francisco J. AU - Gázquez-Abad, Juan Carlos. AU - Gijsbrecht, Els. PY - 2016 SN - 3319399454 3319399462 PB - Cham : Springer International Publishing : Imprint: Springer, DB - UniCat KW - Business. KW - Marketing. KW - Leadership. KW - E-business. KW - Electronic commerce. KW - E-commerce. KW - Industrial psychology. KW - Business and Management. KW - Industrial, Organisational and Economic Psychology. KW - e-Business/e-Commerce. KW - Business Strategy/Leadership. KW - Branding (Marketing) KW - Brand name products KW - Marketing KW - Advertising KW - Applied psychology. KW - Industrial and Organizational Psychology. KW - Ability KW - Command of troops KW - Followership KW - Cybercommerce KW - E-business KW - E-commerce KW - E-tailing KW - eBusiness KW - eCommerce KW - Electronic business KW - Internet commerce KW - Internet retailing KW - Online commerce KW - Web retailing KW - Commerce KW - Information superhighway KW - Applied psychology KW - Psychagogy KW - Psychology, Practical KW - Social psychotechnics KW - Psychology KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Business psychology KW - Industrial psychology KW - Psychotechnics KW - Industrial engineering KW - Personnel management KW - Psychology, Applied KW - Industrial psychologists UR - https://www.unicat.be/uniCat?func=search&query=sysid:7839644 AB - This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so. ER -