TY - BOOK ID - 78344243 TI - Capitalizing on the Curse PY - 2022 SN - 1588269221 9781588269225 158826310X 9781588263100 PB - Boulder DB - UniCat KW - Menstruation KW - Sanitary supply industry KW - Sanitary napkins KW - Tampons KW - Catamenial receptors KW - Feminine hygiene products KW - Napkins, Sanitary KW - Pads, Sanitary KW - Sanitary pads KW - Medical supplies industry KW - Menses KW - Periods (Menstruation) KW - Menstrual cycle KW - Emmenagogues KW - Economic aspects KW - Social aspects KW - History. KW - Menstrual products UR - https://www.unicat.be/uniCat?func=search&query=sysid:78344243 AB - Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode--to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in--and reinforced by--the business of menstruation. ER -