TY - BOOK ID - 78343121 TI - Of mottos and morals PY - 2013 SN - 1299252397 1442221305 9781442221307 9781442221291 1442221291 9781299252394 PB - Lanham, [Maryland] DB - UniCat KW - Mottoes KW - Slogans KW - Proverbs KW - Terms and phrases KW - Terminology KW - Names KW - Sublanguage KW - Allusions KW - Paremiology KW - Paroemiology KW - Advertising KW - Battle-cries KW - Mottos KW - Emblems KW - Maxims KW - Moral and ethical aspects. KW - History and criticism. KW - Social aspects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:78343121 AB - Whether in slogans, catchphrases, adages or proverbs, we encounter mottos every day, but we rarely take time to reflect on them. In Of Mottos and Morals: Simple Words for Complex Virtues, Martin explores the possibility that mottos themselves are worthy of serious thought, examining how they contribute to moral guidance and help us grapple with complexity. ER -