TY - BOOK ID - 78139929 TI - Advertising to children on TV AU - Gunter, Barrie AU - Oates, Caroline AU - Blades, Mark PY - 2005 SN - 1135626316 1282321579 9786612321573 1410611248 9781410611246 9780805844887 0805844880 080585830X 9780805858303 0805844880 9781135626310 9781282321571 6612321571 9781135626266 9781135626303 PB - Mahwah, N.J. Lawrence Erlbaum DB - UniCat KW - Television advertising and children. KW - Advertising and children. KW - Children KW - Children and television advertising UR - https://www.unicat.be/uniCat?func=search&query=sysid:78139929 AB - Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the ER -