TY - BOOK ID - 78108785 TI - Selling war : a critical look at the military's PR machine PY - 2016 SN - 161234819X 1612348173 9781612348179 9781612348193 9781612347721 161234772X 9781612348186 PB - Lincoln : Potomac Books, an imprint of the University of Nebraska Press, DB - UniCat KW - HISTORY / Military / Iraq War (2003-). KW - Information warfare KW - Mass media KW - Communication in politics KW - Public relations and politics KW - Iraq War, 2003-2011 KW - Military art and science KW - Mass communication KW - Media, Mass KW - Media, The KW - Communication KW - Political communication KW - Political science KW - Politics, Practical KW - Politics and public relations KW - Public relations KW - Anglo-American Invasion of Iraq, 2003-2011 KW - Dawn, Operation New, 2010-2011 KW - Gulf War II, 2003-2011 KW - Iraqi Freedom, Operation, 2003-2010 KW - New Dawn, Operation, 2010-2011 KW - Operation Iraqi Freedom, 2003-2010 KW - Operation New Dawn, 2010-2011 KW - Operation Telic, 2003-2011 KW - Persian Gulf War, 2003-2011 KW - Telic, Operation, 2003-2011 KW - War on Terrorism, 2001-2009 KW - History KW - Political aspects KW - Public opinion. KW - Alvarez, Steven J. KW - United States. KW - U.S. Army Reserve KW - United States Army Reserve KW - Officers KW - United States KW - ABŞ KW - ABSh KW - Ameerika Ühendriigid KW - America (Republic) KW - Amerika Birlăshmish Shtatlary KW - Amerika Birlăşmi Ştatları KW - Amerika Birlăşmiş Ştatları KW - Amerika ka Kelenyalen Jamanaw KW - Amerika Qūrama Shtattary KW - Amerika Qŭshma Shtatlari KW - Amerika Qushma Shtattary KW - Amerika (Republic) KW - Amerikai Egyesült Államok KW - Amerikanʹ Veĭtʹsėndi︠a︡vks Shtattnė KW - Amerikări Pĕrleshu̇llĕ Shtatsem KW - Amerikas Forenede Stater KW - Amerikayi Miatsʻyal Nahangner KW - Ameriketako Estatu Batuak KW - Amirika Carékat KW - AQSh KW - Ar. ha-B. KW - Arhab KW - Artsot ha-Berit KW - Artzois Ha'bris KW - Bí-kok KW - Ē.P.A. KW - EE.UU. KW - Egyesült Államok KW - ĒPA KW - Estados Unidos KW - Estados Unidos da América do Norte KW - Estados Unidos de América KW - Estaos Xuníos KW - Estaos Xuníos d'América KW - Estatos Unitos KW - Estatos Unitos d'America KW - Estats Units d'Amèrica KW - Ètats-Unis d'Amèrica KW - États-Unis d'Amérique KW - Fareyniḳṭe Shṭaṭn KW - Feriene Steaten KW - Feriene Steaten fan Amearika KW - Forente stater KW - FS KW - Hēnomenai Politeiai Amerikēs KW - Hēnōmenes Politeies tēs Amerikēs KW - Hiwsisayin Amerikayi Miatsʻeal Tērutʻiwnkʻ KW - Istadus Unidus KW - Jungtinės Amerikos valstybės KW - Mei guo KW - Mei-kuo KW - Meiguo KW - Mî-koet KW - Miatsʻyal Nahangner KW - Miguk KW - Na Stàitean Aonaichte KW - NSA KW - S.U.A. KW - SAD KW - Saharat ʻAmērikā KW - SASht KW - Severo-Amerikanskie Shtaty KW - Severo-Amerikanskie Soedinennye Shtaty KW - Si︠e︡vero-Amerikanskīe Soedinennye Shtaty KW - Sjedinjene Američke Države KW - Soedinennye Shtaty Ameriki KW - Soedinennye Shtaty Severnoĭ Ameriki KW - Soedinennye Shtaty Si︠e︡vernoĭ Ameriki KW - Spojené staty americké KW - SShA KW - Stadoù-Unanet Amerika KW - Stáit Aontaithe Mheiriceá KW - Stany Zjednoczone KW - Stati Uniti KW - Stati Uniti d'America KW - Stâts Unîts KW - Stâts Unîts di Americhe KW - Steatyn Unnaneysit KW - Steatyn Unnaneysit America KW - SUA (Stati Uniti d'America) KW - Sŭedineni amerikanski shtati KW - Sŭedinenite shtati KW - Tetã peteĩ reko Amérikagua KW - U.S. KW - U.S.A. KW - United States of America KW - Unol Daleithiau KW - Unol Daleithiau America KW - Unuiĝintaj Ŝtatoj de Ameriko KW - US KW - USA KW - Usono KW - Vaeinigte Staatn KW - Vaeinigte Staatn vo Amerika KW - Vereinigte Staaten KW - Vereinigte Staaten von Amerika KW - Verenigde State van Amerika KW - Verenigde Staten KW - VS KW - VSA KW - Wááshindoon Bikéyah Ałhidadiidzooígíí KW - Wilāyāt al-Muttaḥidah KW - Wilāyāt al-Muttaḥidah al-Amirīkīyah KW - Wilāyāt al-Muttaḥidah al-Amrīkīyah KW - Yhdysvallat KW - Yunaeted Stet KW - Yunaeted Stet blong Amerika KW - ZDA KW - Združene države Amerike KW - Zʹi︠e︡dnani Derz︠h︡avy Ameryky KW - Zjadnośone staty Ameriki KW - Zluchanyi︠a︡ Shtaty Ameryki KW - Zlucheni Derz︠h︡avy KW - ZSA KW - Η.Π.Α. KW - Ηνωμένες Πολιτείες της Αμερικής KW - Америка (Republic) KW - Американь Вейтьсэндявкс Штаттнэ KW - Америкӑри Пӗрлешӳллӗ Штатсем KW - САЩ KW - Съединените щати KW - Злучаныя Штаты Амерыкі KW - ولايات المتحدة KW - ولايات المتّحدة الأمريكيّة KW - ولايات المتحدة الامريكية KW - 미국 KW - Armed Forces KW - Spojené obce severoamerické KW - États-Unis KW - É.-U. KW - ÉU UR - https://www.unicat.be/uniCat?func=search&query=sysid:78108785 AB - "In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"-- ER -