TY - BOOK ID - 78011071 TI - Art/Commerce : The Convergence of Art and Marketing in Contemporary Culture PY - 2014 SN - 3839426197 9783839426197 1322168318 9781322168319 9783837626193 3837626199 PB - Bielefeld transcript Verlag DB - UniCat KW - Art KW - Marketing. KW - Marketing KW - Commercialisation KW - Kunst. KW - Ästhetik. KW - Art; Marketing; Consumer; Culture; Branding; Arts; Economy; Consumption; Theory of Art; Popular Culture; Cultural Studies KW - Arts. KW - Branding. KW - Consumer. KW - Consumption. KW - Cultural Studies. KW - Culture. KW - Economy. KW - Popular Culture. KW - Theory of Art. UR - https://www.unicat.be/uniCat?func=search&query=sysid:78011071 AB - This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge. Besprochen in: http://www.arteconomy24.ilsole24ore.com, 01.08.2015, Marilena Pirelli ER -