TY - BOOK ID - 77920992 TI - Rhetorical aspects of discourses in present-day society AU - Dam, Lotte AU - Holmgreen, Lise-Lotte AU - Strunck, Jeanne PY - 2008 SN - 1282334565 9786612334566 1443812293 9781443812290 9781847186591 1847186599 PB - Newcastle Cambridge Scholars DB - UniCat KW - Rhetoric KW - Verbal ability KW - Communication in politics KW - Business communication KW - Journalism KW - Writing (Authorship) KW - Literature KW - Publicity KW - Fake news KW - Administrative communication KW - Communication, Administrative KW - Communication, Business KW - Communication, Industrial KW - Industrial communication KW - Communication KW - Political communication KW - Political science KW - Intelligence, Verbal KW - Verbal intelligence KW - Ability KW - Oral communication KW - Speech KW - Verbal behavior KW - Language and languages KW - Speaking KW - Authorship KW - Expression KW - Literary style KW - Social aspects KW - Language KW - #KVHA:Journalistiek KW - #KVHA:Retoriek KW - #KVHA:Taalkunde UR - https://www.unicat.be/uniCat?func=search&query=sysid:77920992 AB - Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of t... ER -