TY - BOOK ID - 77911985 TI - The new social learning AU - Bingham, Tony AU - Conner, Marcia L PY - 2010 SN - 1607283573 1282757393 9786612757396 1605097039 9781605097039 9781605097046 1605097047 9781282757394 1605097020 9781605097022 9781562867201 1562867202 9781607283577 PB - Alexandria, Va. San Francisco ASTD Press Berrett-Koehler Publishers DB - UniCat KW - Social learning. KW - Digital media KW - Online social networks. KW - Organizational change. KW - Change, Organizational KW - Organization development KW - Organizational development KW - Organizational innovation KW - Management KW - Organization KW - Manpower planning KW - Electronic social networks KW - Social networking Web sites KW - Virtual communities KW - Social media KW - Social networks KW - Sociotechnical systems KW - Web sites KW - Learning KW - Socialization KW - Social aspects. KW - Social learning KW - Online social networks KW - Organizational change KW - Social aspects KW - E-books KW - Communities, Online (Online social networks) KW - Communities, Virtual (Online social networks) KW - Online communities (Online social networks) UR - https://www.unicat.be/uniCat?func=search&query=sysid:77911985 AB - Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies. Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals. Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative. ER -