TY - BOOK ID - 77904790 TI - Selling architectural ideas PY - 2000 SN - 1138460761 1135809151 9786610050215 1280050217 0203223098 9780203223093 9781135809102 9781135809140 9781135809157 9781138460768 9780419232605 PB - London New York E & FN Spon DB - UniCat KW - Architectural services marketing. KW - Communication in architectural design. KW - Architectural design KW - Architect and client KW - Architectural practice KW - Design services KW - Sales promotion KW - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:77904790 AB - As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool. ER -