TY - BOOK ID - 77896634 TI - The language of advertising : written texts PY - 1998 SN - 020302754X 0203159705 9780203159705 9780203027547 0415145988 PB - London ; New York : Routledge, DB - UniCat KW - English language KW - Advertising KW - Written English KW - Written communication KW - Discourse analysis. KW - Written English. KW - Language. KW - Germanic languages UR - https://www.unicat.be/uniCat?func=search&query=sysid:77896634 AB - This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions. ER -