TY - BOOK ID - 77888550 TI - Marketing Ethics. PY - 2008 SN - 0773421130 9780773421134 0773451161 9780773451162 PB - Lewiston Edwin Mellen Press DB - UniCat KW - Advertising -- Moral and ethical aspects. KW - Advertising. KW - Marketing -- Moral and ethical aspects. KW - Marketing. KW - Marketing KW - Advertising KW - Commerce KW - Business & Economics KW - Marketing & Sales KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Retail trade KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Selling KW - Moral and ethical aspects KW - Moral and ethical aspects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:77888550 AB - While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices. ER -