TY - BOOK ID - 77881113 TI - Dead Ringers PY - 2011 SN - 1282968920 9786612968921 1400836697 9781400836697 9780691147871 0691147876 PB - Princeton, NJ DB - UniCat KW - Offshore outsourcing KW - Contracting out KW - Off-shoring KW - Offshoring KW - Contract services KW - Contracting for services KW - Outsourcing KW - Services, Contracting for KW - Letting of contracts KW - Privatization KW - Public contracts KW - Bombay. KW - Export-Processing Zones. KW - India. KW - Indian workers. KW - Tyler Pfeifer. KW - United States. KW - accents. KW - attrition. KW - business cosmopolitanism. KW - capital. KW - concession bargaining. KW - consent. KW - consumer-oriented mimicry. KW - control. KW - corporate culture. KW - customs. KW - cybercoolies. KW - development. KW - discipline. KW - economic divide. KW - economic growth. KW - economic reforms. KW - family relations. KW - global capitalism. KW - globalization. KW - health. KW - identities. KW - information economy. KW - information work. KW - international trade. KW - labor. KW - lifestyles. KW - management. KW - managerial style. KW - middle class. KW - modernity. KW - modernization. KW - moral reform. KW - morality. KW - night shifts. KW - offshoring. KW - outsourcing industry. KW - outsourcing. KW - place. KW - pleasure principle. KW - professionalism. KW - service sector. KW - social goals. KW - space. KW - subcontractors. KW - subsidiaries. KW - surveillance. KW - techno-populism. KW - temporal displacement. KW - time arbitrage. KW - time. KW - transnational capitalism. KW - transnational companies. KW - turnover. KW - unions. KW - utopia. KW - wages. KW - work hours. KW - work rationalization. KW - worker internationalism. KW - workers' rights. KW - working conditions. KW - workplace culture. KW - workplace. UR - https://www.unicat.be/uniCat?func=search&query=sysid:77881113 AB - In the Indian outsourcing industry, employees are expected to be "dead ringers" for the more expensive American workers they have replaced--complete with Westernized names, accents, habits, and lifestyles that are organized around a foreign culture in a distant time zone. Dead Ringers chronicles the rise of a workforce for whom mimicry is a job requirement and a passion. In the process, the book deftly explores the complications of hybrid lives and presents a vivid portrait of a workplace where globalization carries as many downsides as advantages. Shehzad Nadeem writes that the relatively high wages in the outsourcing sector have empowered a class of cultural emulators. These young Indians indulge in American-style shopping binges at glittering malls, party at upscale nightclubs, and arrange romantic trysts at exurban cafés. But while the high-tech outsourcing industry is a matter of considerable pride for India, global corporations view the industry as a low-cost, often low-skill sector. Workers use the digital tools of the information economy not to complete technologically innovative tasks but to perform grunt work and rote customer service. Long hours and the graveyard shift lead to health problems and social estrangement. Surveillance is tight, management is overweening, and workers are caught in a cycle of hope and disappointment. Through lively ethnographic detail and subtle analysis of interviews with workers, managers, and employers, Nadeem demonstrates the culturally transformative power of globalization and its effects on the lives of the individuals at its edges. ER -