TY - BOOK ID - 77877776 TI - Headline writing PY - 2006 SN - 128215396X 9786612153969 8132102673 9788132102670 0761934219 PB - New Delhi Thousand Oaks, Calif. Sage Publications DB - UniCat KW - Newspapers KW - Headline writing KW - Headlines of newspapers KW - Headlines. KW - #KVHA:Journalistiek; Engels KW - Headlines UR - https://www.unicat.be/uniCat?func=search&query=sysid:77877776 AB - The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headline ER -