TY - BOOK ID - 77876400 TI - Strategic communication in the HIV/AIDS epidemic AU - McKee, Neill AU - Bertrand, Jane T AU - Becker, Benton Lee PY - 2004 SN - 1282074873 9786612074875 813210174X 9788132101741 9781282074873 0761932070 9780761932079 0761932089 9780761932086 8178293242 9788178293240 8178293250 9788178293257 PB - New Delhi Thousand Oaks, Calif. SAGE Publications DB - UniCat KW - AIDS (Disease) KW - Communication in medicine. KW - Health behavior. KW - Health education. KW - Health KW - Hygiene KW - Communication in medicine KW - Education KW - Health promotion KW - Preventive health services KW - Behavior, Health KW - Health habits KW - Diseases KW - Habit KW - Health attitudes KW - Human behavior KW - Medicine and psychology KW - Health communication KW - Medical communication KW - Medicine KW - Prevention. KW - Study and teaching KW - Causes and theories of causation KW - Health behavior KW - Health education KW - Sida KW - Habitudes sanitaires KW - Education sanitaire KW - Communication en médecine KW - Prevention KW - Prévention UR - https://www.unicat.be/uniCat?func=search&query=sysid:77876400 AB - The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T ER -