TY - BOOK ID - 77575897 TI - Marketing research and modeling: progress and prospects: a tribute to Paul E. Green AU - Wind, Yoram AU - Green, Paul E. PY - 2005 SN - 0387243089 1402075960 PB - New York, N.Y. Springer DB - UniCat KW - 658.83 KW - Marktonderzoek KW - Market research KW - Conjoint analysis (Marketing) KW - Marketing research KW - Marketing KW - Benefit structure analysis (Marketing) KW - Conjoint measurement (Marketing) KW - Trade-off analysis (Marketing) KW - Business mathematics KW - Methodology KW - Mathematical models KW - Green, Paul E. KW - Conferences - Meetings UR - https://www.unicat.be/uniCat?func=search&query=sysid:77575897 AB - ER -