TY - BOOK ID - 7691321 TI - Marketing intelligent systems using soft computing : managerial and research applications AU - Casillas, J. AU - Martinez-Lopez, Francisco J. PY - 2010 SN - 3642156053 9786613512161 1280009330 3642156061 PB - Berlin : Springer, DB - UniCat KW - Soft computing KW - Civil & Environmental Engineering KW - Engineering & Applied Sciences KW - Civil Engineering KW - Applied Mathematics KW - Intelligent control systems. KW - Expert systems (Computer science) KW - Soft computing. KW - Knowledge-based systems (Computer science) KW - Systems, Expert (Computer science) KW - Intelligent control KW - Intelligent controllers KW - Computer science. KW - Business. KW - Management science. KW - Marketing. KW - Artificial intelligence. KW - Computer-aided engineering. KW - Applied mathematics. KW - Engineering mathematics. KW - Computer Science. KW - Computer-Aided Engineering (CAD, CAE) and Design. KW - Artificial Intelligence (incl. Robotics). KW - Business and Management, general. KW - Appl.Mathematics/Computational Methods of Engineering. KW - Cognitive computing KW - Electronic data processing KW - Computational intelligence KW - Artificial intelligence KW - Computer systems KW - Automatic control KW - Computer aided design. KW - Artificial Intelligence. KW - Mathematical and Computational Engineering. KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Engineering KW - Engineering analysis KW - Mathematical analysis KW - Trade KW - Economics KW - Management KW - Commerce KW - AI (Artificial intelligence) KW - Artificial thinking KW - Electronic brains KW - Intellectronics KW - Intelligence, Artificial KW - Intelligent machines KW - Machine intelligence KW - Thinking, Artificial KW - Bionics KW - Cognitive science KW - Digital computer simulation KW - Logic machines KW - Machine theory KW - Self-organizing systems KW - Simulation methods KW - Fifth generation computers KW - Neural computers KW - CAD (Computer-aided design) KW - Computer-assisted design KW - Computer-aided engineering KW - Design KW - Marketing KW - Mathematics KW - Quantitative business analysis KW - Problem solving KW - Operations research KW - Statistical decision KW - CAE KW - Data processing UR - https://www.unicat.be/uniCat?func=search&query=sysid:7691321 AB - The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic. ER -