TY - BOOK ID - 7691025 TI - Media Convergence Handbook - Vol. 2 : Firms and User Perspectives AU - Lugmayr, Artur. AU - Dal Zotto, Cinzia. PY - 2016 SN - 364254486X 3642544878 PB - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, DB - UniCat KW - Business. KW - Industrial management. KW - Management. KW - Information technology. KW - Business KW - Business and Management. KW - Media Management. KW - IT in Business. KW - Innovation/Technology Management. KW - Data processing. KW - Convergence (Telecommunication) KW - Mass media. KW - Mass media and technology. KW - Technology and mass media KW - Mass communication KW - Media, Mass KW - Media, The KW - Technology KW - Communication KW - Telecommunication KW - Administration KW - Industrial relations KW - Organization KW - IT (Information technology) KW - Telematics KW - Information superhighway KW - Knowledge management KW - Business administration KW - Business enterprises KW - Business management KW - Corporate management KW - Corporations KW - Industrial administration KW - Management, Industrial KW - Rationalization of industry KW - Scientific management KW - Management KW - Industrial organization KW - Business—Data processing. UR - https://www.unicat.be/uniCat?func=search&query=sysid:7691025 AB - The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint. ER -