TY - BOOK ID - 76298511 TI - Strategic marketing problems: cases and comments AU - Kerin, Roger A. AU - Peterson, Robert A. PY - 2001 SN - 0130276618 PB - Englewood Cliffs, N.J. Prentice Hall DB - UniCat KW - Marketing KW - 658.8 KW - 658.8.01 KW - 658.8 Marketing. Sales. Selling. Distribution KW - Marketing. Sales. Selling. Distribution KW - 658.8.01 Marketing. Sales. Selling. Distribution--?.01 KW - Marketing. Sales. Selling. Distribution--?.01 KW - Decision making KW - Management KW - marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:76298511 AB - ER -