TY - JFULL ID - 7324564 TI - Psychology & marketing. PY - 1984 SN - 15206793 07426046 PB - [New York, N.Y.] : John Wiley & Sons DB - UniCat KW - Marketing KW - Motivation research (Marketing) KW - Psychological aspects KW - Motivation, Études de (Marketing) KW - Aspect psychologique KW - Psychological aspects. KW - Psychology. KW - Marketing. KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Advertising KW - Marketing research KW - Motivation (Psychology) KW - Research KW - Industrial management KW - Aftermarkets KW - Selling KW - Études de motivation (Marketing) UR - https://www.unicat.be/uniCat?func=search&query=sysid:7324564 AB - ER -