TY - JFULL ID - 7303789 TI - Journal of brand management. PY - SN - 14791803 1350231X PB - London : Henry Stewart Publications DB - UniCat KW - Business names KW - Brand name products KW - Merken. KW - Brand name products. KW - Business names. KW - Brands (Commerce) KW - Firm names KW - Trade names KW - Brand names KW - Branded merchandise KW - Merchandise, Branded KW - Name brand products KW - Names KW - Trademarks KW - Commercial products KW - Branding (Marketing) KW - Management Styles & Communication UR - https://www.unicat.be/uniCat?func=search&query=sysid:7303789 AB - ER -