TY - BOOK ID - 729385 TI - Cradle to cradle : remaking the way we make things. AU - McDonough, William. AU - Braungart, Michael PY - 2009 SN - 9780099535478 PB - London Vintage Books DB - UniCat KW - Industrial economics KW - milieutechnologie KW - environmental engineering KW - afvalpreventie KW - environments [object groupings] KW - industrieel beleid KW - Business management KW - natuurlijke grondstoffen KW - recyclage KW - afval KW - recycling KW - Environmental protection. Environmental technology KW - milieubeheer KW - milieu KW - economie (algemeen) KW - leefmilieu KW - 745.02 KW - ecodesign UR - https://www.unicat.be/uniCat?func=search&query=sysid:729385 AB - In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism."Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things. ER -