TY - BOOK ID - 7267201 TI - Managing today's news media : audience first AU - Husni, Samir AU - Wenger, Debora Halpern AU - Price, Hank PY - 2016 SN - 9781452292571 1452292574 1483313549 1483395448 1506300677 9781506300672 9781483313542 9781483395449 PB - Los Angeles (Calif.): Sage, DB - UniCat KW - Broadcast journalism KW - Television viewers KW - Journalisme de télévision KW - Téléspectateurs KW - Journalisme de télévision. KW - Téléspectateurs. KW - Broadcast journalism. KW - Television viewers. KW - Journalisme de télévision. KW - Téléspectateurs. UR - https://www.unicat.be/uniCat?func=search&query=sysid:7267201 AB - The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ... ER -