TY - BOOK ID - 725169 TI - Transnational audiences : media reception on a global scale PY - 2016 SN - 9780745670218 9780745670225 PB - Cambridge Polity DB - UniCat KW - Mass communications KW - Mass media and globalization. KW - Mass media and culture. KW - Transnationalism. KW - Médias et mondialisation KW - Médias et culture KW - Transnationalisme KW - Médias et mondialisation KW - Médias et culture UR - https://www.unicat.be/uniCat?func=search&query=sysid:725169 AB - In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications. ER -