TY - BOOK ID - 7221002 TI - The Routledge handbook of strategic communication AU - Holtzhausen, Derina AU - Zerfass, Ansgar PY - 2015 SN - 9780415530019 0415530016 9780415530002 0415530008 1136207112 9781136207112 132232669X 0203094441 1136207120 9780203094440 9781136207129 9781136207075 PB - New York (N.Y.): Routledge, DB - UniCat KW - Communication in organizations KW - Communication in management KW - Business communication KW - Communication in organizations. KW - Communication in management. KW - Business communication. KW - #SBIB:309H250 KW - Administrative communication KW - Communication, Administrative KW - Communication, Business KW - Communication, Industrial KW - Industrial communication KW - Communication KW - Communication in industry KW - Managerial communication KW - Management KW - Organizational communication KW - Organization KW - Interne en externe communicatie: algemene werken KW - BUSINESS & ECONOMICS KW - LANGUAGE ARTS & DISCIPLINES KW - Public Relations. KW - Communication Studies. KW - Business & economics KW - Language arts & disciplines KW - Public relations. KW - Communication studies. KW - Mass communications UR - https://www.unicat.be/uniCat?func=search&query=sysid:7221002 AB - "The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience"-- ER -