TY - BOOK ID - 71632704 TI - Fashion myths : a cultural critique AU - Meinhold, Roman AU - Irons, John AU - Knowledge Unlatched - KU Select 2016: Backlist Collection PY - 2013 SN - 9783839424377 3839424372 9783837624373 3837624374 1306996333 PB - Bielefeld, Germany transcript Verlag DB - UniCat KW - Fashion KW - Style in dress KW - Clothing and dress KW - Philosophy. KW - Advertising. KW - Cultural Studies. KW - Cultural Theory. KW - Culture. KW - Design. KW - Fashion Studies. KW - Fashion. KW - Marketing. KW - Philosophy of Culture. KW - Philosophy; Culture; Fashion; Marketing; Advertising; Fashion Studies; Philosophy of Culture; Cultural Theory; Design; Cultural Studies UR - https://www.unicat.be/uniCat?func=search&query=sysid:71632704 AB - Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates. »Verschönerung und Verjüngung - die Ideale der modernen Zeit - werden bewusst kanalisiert. Diese Meta-Ware hat eine tiefe Verbindung zu philosophischen Theorien, die Roman Meinhold [...] aufdeckt.« Waltraud Rusch, textil, 1 (2014) ER -