TY - BOOK ID - 6996289 TI - B2B marketing : a radically different approach for business-to-business marketers PY - 2002 SN - 027365425X 9780273654254 PB - Harlow: Prentice Hall, DB - UniCat KW - Social Sciences and Humanities. Management studies, Business Administration, Organizational Science KW - Business Economics KW - Business Economics. UR - https://www.unicat.be/uniCat?func=search&query=sysid:6996289 AB - ER -