TY - BOOK ID - 6974452 TI - Retail marketing AU - Sullivan, Malcolm AU - Adcock, Dennis PY - 2002 SN - 1861526024 9781861526021 PB - London Thomson DB - UniCat KW - Marketing KW - Verkooporganisatie KW - Verkooptechnieken KW - Marketing. KW - Verkooporganisatie. KW - Verkooptechnieken. UR - https://www.unicat.be/uniCat?func=search&query=sysid:6974452 AB - The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the 'virtual' internet store for instance - and second how to persuade those customers to make a purchase from that outlet. Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing. Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges. Case studies throughout provide real world examples to assist student learning. ER -