TY - BOOK ID - 69235005 TI - Ethical marketing and the new consumer PY - 2009 SN - 0470743026 0470685468 1119206510 9786612483103 1282483102 0470682779 9780470743027 9780470682777 9780470685464 9781119206514 9781282483101 6612483105 PB - Chichester, U.K. : Wiley, DB - UniCat KW - Fair trade foods KW - Marketing KW - New Age consumers KW - 174.4 KW - 658.8 KW - 174.4 Bedrijfsethiek. Zakenmoraal KW - Bedrijfsethiek. Zakenmoraal KW - 658.8 Marketing. Sales. Selling. Distribution KW - Marketing. Sales. Selling. Distribution KW - Consumers KW - Food KW - Moral and ethical aspects KW - Bedrijfsethiek. KW - Fair trade foods. KW - Marketing. KW - New Age consumers. KW - Moral and ethical aspects. UR - https://www.unicat.be/uniCat?func=search&query=sysid:69235005 AB - Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. ER -