TY - BOOK ID - 68477951 TI - Corporate medievalism. PY - 2012 SN - 9781843843221 1843843226 9781843843559 1843843552 9781846159763 9781782041160 9786613834874 1846159768 128352242X 1782041168 PB - Suffolk Boydell & Brewer DB - UniCat KW - Civilization, Medieval. KW - Corporate culture. KW - Medievalism. KW - Middle Ages KW - Historiography. KW - Culture, Corporate KW - Institutional culture KW - Organizational culture KW - Corporations KW - Organizational behavior KW - Business anthropology KW - Civilization, Medieval KW - Medieval civilization KW - Civilization KW - Chivalry KW - Renaissance KW - Medievalists KW - Sociological aspects KW - History KW - American Containment Culture. KW - Corporate Culture. KW - Corporate Medievalism. KW - Film Theory. KW - Gendering. KW - Google. KW - Modern Novelists. KW - Renovation. KW - Resurrection. KW - Romantic Pre-Reformation. KW - Salvation. KW - Sister Arts. KW - Woolworth Company. KW - Business and finance. KW - Charles Kingsley. KW - Financial institutions. KW - Jessie L. Weston. KW - Medieval literature. KW - Medievalist film. KW - Middle ages. KW - Neomedievalism. KW - Post-modern reception. KW - Corporate culture KW - Corporate image KW - Corporations. UR - https://www.unicat.be/uniCat?func=search&query=sysid:68477951 AB - In the wake of the many passionate responses to its predecessor, Studies in Medievalism 22 also addresses the role of corporations in medievalism. Amid the three opening essays, Amy S. Kaufman examines how three modern novelists have refracted contemporary corporate culture through an imagined and highly dystopic Middle Ages. On either side of that paper, Elizabeth Emery and Richard Utz explore how the Woolworth Company and Google have variously promoted, distorted, appropriated, resisted, and repudiated post-medieval interpretations of the Middle Ages. And Clare Simmons expands on that approach in a full-length article on the Lord Mayor's Show in London. Readers are then invited to find other permutations of corporate influence in six articles on the gendering of Percy's 'Reliques', the Romantic Pre-Reformation in Charles Reade's 'The Cloister and the Hearth', renovation and resurrection in M.R. James's "Episode of Cathedral History", salvation in the 'Commedia' references of Rodin's 'Gates of Hell', film theory and the relationship of the Sister Arts to the cinematic 'Beowulf', and American containment culture in medievalist comic-books. While offering close, thorough studies of traditional media and materials, the volume directly engages timely concerns about the motives and methods behind this field and many others in academia. Karl Fugelso is Professor of Art History at Towson University in Baltimore, Maryland. Contributors: Aida Audeh, Elizabeth Emery, Katie Garner, Nickolas Haydock, Amy S. Kaufman, Peter W. Lee, Patrick J. Murphy, Fred Porcheddu, Clare A. Simmons, Mark B. Spencer, Richard Utz. ER -