TY - BOOK ID - 68055932 TI - Business to business marketing : analysis and practice. AU - Vitale, Robert P. AU - Giglierano, Joseph J. AU - Pfoertsch, Waldemar PY - 2011 SN - 9780132479059 PB - Boston Prentice Hall DB - UniCat KW - Industrial marketing KW - 658.8.133 KW - B2B marketing (Business to business marketing) KW - Business to business marketing KW - Business-to-business selling KW - Industrial equipment KW - Marketing KW - Industrial marketing. Business to business marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:68055932 AB - ER -