TY - BOOK ID - 67201211 TI - The food industries of Europe in the nineteenth and twentieth centuries AU - Oddy, Derek J. AU - Drouard, Alain AU - Routledge PY - 2016 SN - 9781138248984 9781409454397 9781315558073 9781317031529 9781317031536 1138248983 1409454401 1472408268 1409454398 PB - London New York Routledge DB - UniCat KW - Food industry and trade KW - History KW - Food industry and trade - Europe - History - 19th century KW - Food industry and trade - Europe - History - 20th century UR - https://www.unicat.be/uniCat?func=search&query=sysid:67201211 AB - The industrialization of food preservation and processing has been a dramatic development across Europe during modern times. This book sets out its story from the beginning of the nineteenth century when preservation of food from one harvest to another was essential to prevent hunger and even famine. Population growth and urbanization depended upon a break out from the ’biological ancien regime’ in which hunger was an ever-present threat. The application of mass production techniques by the food industries was essential to the modernization of Europe. From the mid-nineteenth century the development of food industries followed a marked regional pattern. After an initial growth in north-west Europe, the spread towards south-east Europe was slowed by social, cultural and political constraints. This was notable in the post-Second World War era. The picture of change in this volume is presented by case studies of countries ranging from the United Kingdom in the west to Romania in the east. All illustrate the role of food industries in creating new products that expanded the traditional cereal-based diet of pre-industrial Europe. Industrially preserved and processed foods provided new flavours and appetizing novelties which led to brand names recognized by consumers everywhere. Product marketing and advertising became fundamental to modern food retailing so that Europe’s largest food producers, Danone, Nestlé and Unilever, are numbered amongst the world’s biggest companies. ER -