TY - BOOK ID - 6686099 TI - Services marketing : integrating customer focus across the firm. AU - Zeithaml, Valarie A.. AU - Bitner, Mary Jo PY - 2000 SN - 0072312211 9780072312218 PB - Boston Irwin/McGraw-Hill DB - UniCat KW - Service industries KW - Customer services KW - Marketing KW - 659 KW - -Customer services KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Customer service KW - Service, Customer KW - Service (in industry) KW - Services, Customer KW - Technical service KW - Customer relations KW - Industries KW - Publicity. Information work. Public relations KW - Customer services. KW - Marketing. KW - 659 Publicity. Information work. Public relations KW - Services marketing KW - Service industries - Marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:6686099 AB - ER -