TY - BOOK ID - 65191355 TI - Oscar Buzz and the Influence of Word of Mouth on Movie Success PY - 2020 SN - 303041180X 3030411796 PB - Cham : Springer International Publishing : Imprint: Palgrave Pivot, DB - UniCat KW - Advertising KW - Motion pictures KW - Motion pictures. KW - Communication. KW - Motion pictures—United States. KW - Popular Culture. KW - Industrial management. KW - Film/TV Industry. KW - Media and Communication. KW - American Cinema and TV. KW - Popular Culture . KW - Media Management. KW - Business administration KW - Business enterprises KW - Business management KW - Corporate management KW - Corporations KW - Industrial administration KW - Management, Industrial KW - Rationalization of industry KW - Scientific management KW - Management KW - Business KW - Industrial organization KW - Culture, Popular KW - Mass culture KW - Pop culture KW - Popular arts KW - Communication KW - Intellectual life KW - Mass society KW - Recreation KW - Culture KW - Communication, Primitive KW - Mass communication KW - Sociology KW - Cinema KW - Feature films KW - Films KW - Movies KW - Moving-pictures KW - Audio-visual materials KW - Mass media KW - Performing arts KW - History and criticism UR - https://www.unicat.be/uniCat?func=search&query=sysid:65191355 AB - This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns and word of mouth in influencing a film's success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film’s outcome. Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. Owen Eagan is a Senior Lecturer in the Department of Communication Studies at Emerson College. He specializes in measuring and assessing strategic communications in business and political environments. He also serves as a Senior Vice President for Consensus Strategies, a management consulting firm specializing in strategic advocacy services. ER -